Tuesday, February 21, 2012

JUST JEANS: Spring Summer 2011/12 Behind The Scenes

JUST JEANS: Spring Summer 2011/12 Behind The Scenes Tube. Duration : 1.07 Mins.


Just Jeans is a household name synonymous with style, quality and comfort. It is a brand that has an acute understanding of the denim and casual-wear. This season you can expect to see a few key denim trends including the boyfriend jean. The boyfriend jean is a skinnier fit with a cool twisted seam detail and heavy vintage wash, a look best worn low on the hips and cuffed up at the hem. Colour is showing up in a big way this season. Dusty terracotta and a 70's blue will be key colours you will see in September. Second skin is loved by many; we have taken this concept to a whole new level. Made from an innovative Japanese yarn, this denim is a blend of materials making the jean urber soft to touch, has the ultimate stretch and fits like a second skin. Once you have tried these on, you won't be able to live without them! We have not forgotten the men; our premium BLEND range has a variety of new washed from dark ink through to mid tones with abrasions and vintage effects. The range features straight leg, regular, slim boot and relaxed boot cut, which we know the men love. A finally everyone's favourite the 2 for 0 denim in selected men's and women's styles. We have introduced a new lighter and relaxed boot cut to compliment the stonewash, skinny, super skinny, wide leg and straight leg jean. FOR EVERYTHING OTHER THAN JEANS ITS ALL STARTS WITH.......... Silhouettes are floaty and feminine with newness in print direction. Elements of nautical worked through our Roman ...

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